Essays

With our corporate and consulting experience, we have observed many good and bad practices. Since 1992, we have written a number of papers and developed insights on subjects that we feel have particular strategic significance to executives. Below you will find a few of them that you might find interesting and relevant to your situation. (Each is in 'PDF' format and will open in a new window for your convenience.)

If any of them are applicable to your strategic situation and you want to find out more about our approach, we'd be delighted to talk in more detail with your executive team.

Dobri J. Stojsic, Senior Partner	Barry L. Linetsky, Partner	Sam Cukierman, Partner	John Eckmire, Partner
The Two-Headed Dragon	The Primacy of People,  Values-Driven Leadership, and Increased Profits	Marching To The Beat of a Different Drummer	Seizing the Moment
Strategic Planning is Often Not Strategic At All!	Project Management: Tips For Success (Profit)	It's So Dull Out There: Where Have All The Corporate  Maverick's Gone?
Structure Follows Strategy	How And Why Marketing Leads Business Success		More to come...
Service Sucks!	Requisite Structure: A Guide to Aligning Strategy and Roles	More to come...
Corporate Junkies	Think Like an Iconoclast: The Principles of Walt Disney's  Success
Does Your Culture Support Your Strategy?	The Project Management Paradox (Ivey)
Key Account Management is a Profit Strategy	The Project Management Paradox
Who is Your Customer?	Quiznos Agency Angst
	A Case for the Virtue of Advertising
	Busting Bureaucracy
More to come...	Nine Principles of Walt Disney's Success
	Walt Disney and His Business Philosophy in Action
	Ignore the Marketing Concept at Your Peril
	Elliott Jaques Travels The Road to Serfdom: A Review of Free Enterprise, Fair Employment
	Marketing Is More Than Branding
	Marketing - Quiznos' Low Road
	You Don't Have Any Internal Customers
	Internal Customers is a Dangerous Idea
	Rethinking the Business
	Show Them That You C.A.R.E.

If you require a copy of Acrobat Reader, you can download a free version from the Adobe official web site at http://www.adobe.com. Or simply click on the icon below and you will be directed to the correct download page automatically (it will open in a new window).

More to come.......